I was reading an interesting article on trust based marketing by Prof. Glen Urban at http://mitsloan.mit.edu/faculty/spotlight/trustbased2.php
Found it very interesting and get me thinking that how far it would be relevant for healthcare providers. Healthcare providers can not get into direct push-based marketing much (atleast have not seen much). But trust based marketing can be an innovative approach to reach out to customers.
Experts, any thoughts / opinions? Appreciate your inputs.