Why aren't NCDs sexier?

By Kyle Turner | 18 Nov, 2013

I recently went on a sunny rant (http://t.co/fkplWgEOgH) about why the average Joe doesn't give much thought or worry to non-communicable diseases, despite it being the world's premier killer. I've made the comparison between NCDs now and AIDS during the late 1980s/ early 1990s. I'd be very interested to hear the viewpoints of other public health professionals and if you share in this frustration. Cheers. K